JMDD Title Tournament Semi-Finals
Keeley Hazell vs Holly Willoughby
(This Is Glamour vs Girls Friday)
(3-2, 3 KO vs 5-4, 4 KO)
JMDD Value: 32F (Natural) vs 34E (Natural)
Results: Lookout!; Story: Vassago

BEFORE: It's widely regarded that Holly Willoughby is simply too nice to be involved in the brutal JMDD competition but perhaps the good girls of female boxing are also due some success? Holly's down-to-earth demeanour has helped her to become one of the unsung heroes of the BBU while she could have easily earned quick money working at the Girls Friday office. With Christine Bleakley still uncertain to return following her lenghty American hiatus, Holly has become the undisputed top boxer among the members of the media and enters tonight's JMDD title event semi-final on the back of four consecutive wins which includes an impressive knockout of welterweight Leah Francis in the tournament's opener.

On the other hand Keeley Hazell represents all the good, bad and ugly sides of glamour models trying to enhances her career in celebrity boxing. The Londoner has fought some powerhouses of the American PPV scene - Katy Perry and Adriana Lima to name the elite two - but has struggled to make an impact on this side of the Atlantic. However she upset Lookout-backed Georgia Salpa in round one and vows to go all the way citing Holly's lack of competitive edge in pure jug muggin' mayhem.

Keeley Hazell wears a white bikini set with red trim and red gloves. Long dyed light brown hair tied in a high ponytail. Holly Willoughby wears a black bikini set and white gloves. Long blonde hair tied in a sleek ponytail. The fight is scheduled for ten rounds in the lightweight division. JMDD rules apply.

Round 1:
Keeley's the more aggressive of the two but perhaps that was to be expected and she dominates the close range assault pounding away at the blonde's rack from both sides. She keeps Holly on her toes and the taller woman simply can't stretch her elbows while getting pressed into bumper car action. Hazell barks in her efforts to lift Willoughby's jugs via a straight-forward uppercut drive and wobbles her on the heels before blasting her chest from each side to leave the older woman in spasms. Holly looks like she didn't anticipate such a ferociou start from the glamour model and gets shut down for remainder of the round as Keeley picks her off with ease.

Round 2:
Holly prevents another quick start from her opponent and beats the smaller girl for a nasty hook on the eye before camping inside her cleavage. Hazell got caught out with that initial hook but there's no time for complaints as her jugs endure a vicious uppercut pasting before another aerial strike finds the model's temple. Ugh! Keeley reels on soft knees and just can't shake off the blonde's heat; Willoughby earns herself the benefit of the doubt with few of these unorthodox punches and switches downstairs to punish the Londoner's midsection come the final minute. Keeley's defense looks vulnerable here and she has to clinch the Brighton lass to see out the clock.

Round 3:
Both women have made a statement of sorts during the opening couple of rounds and there's no break-through in the third as Hazell triggers a lenghty wrestling struggle seemingly trying to prevent another Willoughby charge. An accidental clash of heads further slows the action down and there's more bumper-to-bumper pushing rather than outright boxing which leaves the Cardiff audience a little bemused after a while. Hazell then wraps her arms around the blonde's waist and hip-tosses her to the ground which draws immediate ire from the man in charge. The fight threatens to enter WWE mode so the bell couldn't have come any sooner. TIG manager Melinda Messenger looks calm though, she fully anticipates an intra-stable final in the JMDD divison and nods back to Keeley who doesn't seem bothered by the referee's lecture at all.

Round 4:
Holly injects some speed into her execution and beats the smaller girl for the opening punch before driving up her gut and taking full advantage of the superior reach. Keeley tries to brawl herself out of trouble and clips the blonde's jugs repeatedly but then gets thrown on her heels when the TV reporter pierces her solar plexus and briefly renders breathless. A quick pouncing combo lifts the boobs against the slumping chin before a cross-hook finds the jaw and half-spins the model onto the ropes. Willoughby traps her foe under a heavy jabbing barrage thereafter and runs away with the final minute when she keeps the brunette behind a tight earmuff defense.

Round 5:
We go back to the see-saw script as Hazell scores the early punches in the fifth having ducked the blonde's aerial charge for a change. She ducks low but lifts her head accordingly and almost takes out Holly's rack with it but a stinger of a cross on the belly folds the Brighton lass forward and allows for the model to deliver a vicious uppercut drive straight up the middle. Ugh! Now it's Holly who seeks a clinch as she doesn't even try to work around the close range struggle. She fails to shake or bump the brunette off and gets nailed on the ribs which roots her to the spot and later allows the TIG model to pick her off from point-blank range. Holly begins to gurgle when she gets smacked around the liver area again and trips over her own feet thereafter; Keeley is right there to explore her chest through another uppercut drive which lasts all the way until the bell. The fight is basically a coin-toss at half-distance and that leaves the TIG corner in a slightly better mood when you compare the facial expressions of Melinda Messenger and Melanie Sykes.

Round 6:
It's all about timing of the initial charge and Holly smacks the Londoner with a nasty cross on the eye to drop her gloves and then follows it up with a quick hooking bounce from each side of the model's jugs. A nasty hook then pierces the liver area and bends Hazell into an awkward position she fails to recover from in time... Willoughby hoofs away her mitts and pummels through on the cleavage which earns her the dominant position in a hectic one-sides barrage. Keeley drops on her heels and aches her heart out as her counter-attack bounces off the blonde's forearms; Holly pounds her butt-in-ropes come the second minute and picks off from point-blank range thereafter. TIG manager Melinda Messenger finally loses her temper but there's little she can do about Holly blasting Keeley's jugs in full flight, come the bell the brunette is slumped behind a leaky guard and can't protect herself properly anymore. The bell relieves her from further punishment but that was a huge round for all ye Willoughby fans!

Round 7:
Hazell simply doesn't recover from the beating she took in the sixth and a quick left/right combo from the blonde dumps her into immediate trouble.. a well-measured switch on the liver folds the model into spasms and as she bends forward, Holly WRECKS her jugs with an uppercut drive that would have chopped down anyone not named Kate Upton!!! Keeley screams out in pain and bursts into spasms as the blonde keeps working her boobs over... she desperately tries to fend off the looming disaster but in a matter of seconds the knees buckle from underneath her AND SHE SLIDES DOWN ON HER LEFT SIDE while still moaning her heart out... that's all she wrote, folks!!! She remains motionless during the count and only keeps gasping for air... KO7 Holly Willoughby!!!

AFTER: The fight was dead even after five rounds but then Holly turned up the wick and destroyed Keeley through supreme power supply. She laughs out when she notices the upset look on Melinda Messenger's face but soon switches her attention on the fallen brunette. Keeley has rolled on her back, still gasping for air with her eyes closed so Holly just stamps her foot on top of her jugs and poses for the cameras. Melanie Sykes soon joins her in the middle of the ring and personally rips Hazell's bikini top off before winking back at Messenger: "We'll take that! Thank you very much!". Melinda tries to confront the Girls Friday duo but gets shoved aside and Holly lifts the dazed model off her back and pushes her around the ring in a slow walk of shame performance. Keeley needs to sit down here as she's stumbling over her own feet but there's still time for Holly to execute a standing breast smother as Melanie pins the brunette against the turnbuckle and the blonde rubs her jugs against her face. Keeley can barely whimper her demise here and slides down on the canvas after less than a minute of eating into Willoughby's cleavage.

That concludes the semi-finals stages of the JMDD tournament and Holly Willoughby joins Lucy Pinder in the much-anticipated title match-up where for once she might be regarded as the favorite courtesy of her superior size and weight. However one should never underestimate Lucy who, along with Kelly Brook, remains one of the all-time UK greats in jug muggin' competition.

Final result: Holly Willoughby def. Keeley Hazell KO7.